Hola - soy Andrés
Designing thoughtful, scalable experiences for complex systems
I’m a Senior Lead Product Designer with a decade of experience in financial products, focused on conversational interfaces, behavioral systems, and AI-driven experiences.
I simplify complex product logic into intuitive, engaging experiences people actually want to use.
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Proactive Insight Messaging
Turned Fargo into a proactive assistant, driving significant engagement growth.
Designed a system delivering timely, personalized insights without user input. -
AI Powered Daily Digest
Designed an AI-driven experience for continuous, habit-forming financial insights.
Built a system generating personalized content based on user behavior. -
Conversational Routing System
Built an NLP system routing nearly half of mobile support interactions.
Designed a framework translating user intent into scalable support flows. -
Erica Interaction Model Redesign
Redesigned core interaction patterns using behavioral data to reduce friction.
Improved clarity by aligning UI patterns with how users naturally engage.
Additional Work
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Gamification for Wellness
Gamified wellness platform designed to drive engagement and behavior change.
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Hidden Object Puzzle Design
Narrative and gameplay design for a story-driven hidden object puzzle game.
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Game Jam Project
Top 3 game jam entry focused on rapid concept design and interactive gameplay.
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Graphic Design Work
Branding, print, and packaging design across a range of client projects.
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Art & Illustration
Personal illustration work exploring visual storytelling across mediums.